The dream of taking your brand global is no longer reserved for big corporations. Thanks to international marketplaces, even small Indian brands can now sell to customers across the UK, US, and Europe—without opening a single overseas office.

In 2025, cross-border e-commerce is expected to grow by over 20% annually, and Indian sellers are riding that wave. Whether you’re selling handcrafted jewellery like Axora, mobile accessories like Olivlife, or wellness products like Abhay Health, your next customer could be browsing from London, Berlin, or New York.

1. The Rise of Cross-Border Selling

Marketplaces like Amazon Global Selling, Etsy, and eBay have made it easier than ever for Indian entrepreneurs to reach international audiences.

Here’s why global marketplaces matter in 2025:

• Access to a wider customer base.
  

• Stronger brand credibility through global listings.
  

• Higher average order values compared to domestic markets.
  

Data from Statista shows that Europe and the US together account for over 55% of global online retail sales, making them lucrative destinations for Indian exporters.

2. Why Indian Brands Are Ready

India’s D2C scene has matured rapidly. Today’s small brands understand packaging, quality, and storytelling—all essential for global success.

Platforms like Fills.in are helping sellers prepare for this leap by:

• Optimising listings for international audiences.
  

• Providing export-ready documentation support.
  

• Offering cross-brand visibility to attract foreign buyers.
  

For instance, Olivlife products already resonate with overseas customers seeking sleek and affordable tech accessories, while Axora appeals to global audiences looking for handcrafted Indian artistry.

3. Top International Marketplaces for Indian Sellers

If you’re starting small, Etsy or OnBuy UK are great platforms to test the waters. Established sellers can explore Amazon Global for scale.

4. Step-by-Step: How to Start Selling Internationally

Step 1: Choose Your Marketplace

Pick based on your product type and audience.

• Handmade or niche? Go with Etsy.
  

• Mass-market products? Start with Amazon.
  

• Unique Indian products? Try Fills.in’s upcoming export integration.
  

Step 2: Register Your Business

Get a valid GSTIN and IEC (Import Export Code). The IEC is mandatory for cross-border transactions.

Step 3: Optimise Listings for International SEO

Use region-specific keywords. Example:

• “Silver handcrafted jewellery India” → “Handmade sterling silver jewelry UK.”
  

• “Ayurvedic health products” → “Natural wellness supplements.”
  

Step 4: Setup International Payments

Use platforms like Payoneer or Wise to receive foreign currency payments directly into your Indian bank account.

Step 5: Manage Shipping & Returns

Partner with logistics companies like Shiprocket X, DHL Express, or India Post International.
 Ensure you have a clear international return policy.

5. Challenges and How to Overcome Them

Many brands find it tough to maintain visibility in crowded global markets. That’s why starting with curated marketplaces like Fills.in can help—they handle SEO and category positioning, making it easier for international buyers to discover your brand.

6. How Fills.in Supports Global Aspirations

Fills.in isn’t just another Indian marketplace—it’s becoming a launchpad for export-ready brands. By building SEO-driven profiles and brand stories, it helps products like Axora’s handcrafted silver jewellery or Abhay Health’s wellness products stand out to global visitors exploring Indian excellence.

In the future, Fills.in aims to integrate with platforms like Amazon Global and Etsy to streamline export listings directly from its dashboard—giving small sellers global reach with local support.

7. Quick Tips for Success

• Start with one marketplace, perfect your listing, and then expand.
  

• Keep inventory light—test what sells best abroad.
  

• Use storytelling in your brand description.
  

• Partner with Indian influencers abroad for authenticity.
  

• Always include “Made in India” proudly—it’s trending globally.
  
  

Frequently Asked Questions

1. Can small Indian sellers really sell internationally?
Yes. With platforms like Fills.in, Etsy, and Amazon Global, even small brands can reach international buyers with minimal upfront cost.

2. Is IEC code mandatory for selling abroad?
Yes, an Import Export Code is required for all international shipments from India.

3. What are the best products to export from India?
Jewellery, fashion accessories, health products, handicrafts, and tech accessories are high-demand categories abroad.

4. How can Fills.in help me sell internationally?
Fills.in helps brands like Olivlife, Axora, and Abhay Health get global visibility through curated storytelling and SEO-based product pages.

5. Which marketplace is easiest to start with?
 Etsy for handmade goods, Amazon Global for mass-market, and Fills.in for local visibility with future cross-border potential.